Consumption and Production Lecture Week 8

In the lecture in week 6 we discussed consumption and production and the how we consume produced content. We looked at how this is done in "The Big Screens of Life" and in "The Small Screens of Life".

Big Screens of Life

In the "Big Screen of Life" society consumes the content of cinema. It is something that is attended to, and something that is consumed in relation to content. It is not something that the society as a whole has produced, but it is something that is a shared experience with members of the public in way of an audience. We can also mention the Television as this is something that is shared privately in the home. The PC is also in the Big Screen of Life because it is made of content that has been specifically designed for the user.

Small Screens of Life



As described in the lecture notes the small screens of life is in relation to "consumers becoming increasingly involved in the production of products, and they also produce their own identities in the process of consuming and producing products. (Facebook, YouTube).

The Personal Media Player is a platform that allows the used to personalize the device to the degree of the importing of music, songs and videos. There is also an availability for some brands to attach a new skin to the exterior of the Personal Media Player.
To a more extreme extent you can also mention the mobile phone, or the smart phone. Mobile phones and smart phones are also important to consider as they allow the creation of an identity through collation of photos, video, phone book, collection of messages, sent, received and drafted. There is also the ability to adapt the dashboards and widgets to your own personal theme.
It was also mentioned in the lecture tat most of the entertainment we produce is in a form that is too long and not readily accessible via mobile networks. As time and technology has furthered, so has the need for mobile phone accessible pages; and slowly this has come in to fruition. You can now access your bank of choice, YouTube, Twitter and many more. Currently news and information through mobile internet and 3g Portal News and Sport services are very popular and readily available to users; however there is a major lack of entertainment services.

We should also take a look at the "niche-market" of fan made sites and trailer mash ups. It is interesting to note that the consumer has become so interested in the content of a film or a comic etc that they have created an homage to the original or a spoof. The example that was given in the lecture was Star Wars fans producing "Troops" which is a star wars fan-film that is now consumed by Star Wars Fans. Embarrassingly enough I am a Twilight fan and after looking on YouTube for the latest video leaks I have come across numerous fan made trailers and spoofs.

New Moon Fan Made Trailer



Twilight Fan Made Spoof


Although these are fabulous and a great example of the work what was being discussed in class I found that it is sometimes very annoying in the instance that some YouTube users masquerade these files as the 'real' trailers and I have clicked on them not knowing that they are spoofs.

The Trailer Mash
The Trailer Mash is also a website totally devoted to collecting recut trailers and trailer mash-ups. Here is one of the Notebook that I found on this site. It is a Youtbe clip.



News

As stated before news is a booming area for mobile content production. "News Junkies" are responsible for a multitude of mobile news broadcasts and we can sometimes even see "shot- on - a mobile- phone' on actual TV news programs. Examples of this can be seen on ireport.
However there is an issue with content that has been produced from the camera on mobile phone. Not only does it sound terrible but the resolution is not so great either. Many 'cell-phone-movie' festivals have sprung up over the last 5 years and they have disappeared just as quick as they appeared for the same reason.

Here is an example of a short film that was shot on a mobile phone.

Midnight Paranoia



Overall this was a great lecture and I have learnt alot from this lecture. Actually prior to this lecture I had no idea that there film festivals dedicated to short films that were shot on mobile phones. It is fabulous. I heard of one and I think that it was for Toyota. Oh and I think Coca Cola did one too.

Peace!